Job Posting Best Practices

Writing a great job post is marketing. You are selling the role to the candidate.

Structure Your Post

1. The Hook: Start with why the role specifically is exciting.
2. The Company: Brief mission statement.
3. The Work: What they will actually do (not just responsibilities).
4. The Requirements: Must-haves vs. Nice-to-haves.
5. The Offer: Salary, benefits, and perks.

Dos and Don'ts

Do

• Use "You" language ("You will build...", not "The candidate will build...").
• Be specific about technologies and tools.
• Highlight remote/hybrid flexibility early.

Don't

• Don't use wall-of-text paragraphs. Use bullets.
• Don't use buzzwords ("Ninja", "Rockstar").
• Don't make the requirements list impossibly long.